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World Quality Report 2024-25

Current insights on GenAI and test automation

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Embrace automation and quality engineering to enhance efficiency

The use of emerging technologies in software development and delivery operations is no longer a goal but a necessity. Generative artificial intelligence (GenAI) and test automation are leading the way in meeting new and existing challenges, as well as increasing productivity and efficiency.

Read the 2024-25 World Quality Report: Futures in Focus report for insights on the importance of quality engineering. Key recommendations include:

  • Developing an enterprise-wide QA automation strategy to achieve consistency and drive cost-efficiency.
  • Leveraging GenAI’s potential to enhance and accelerate test automation.
  • Future-proofing QA automation tools to streamline integration with emerging technologies.
  • Understanding that GenAI will not replace your quality engineers but will significantly enhance their productivity.
  • Evaluating how quality engineering contributes to business objectives, such as customer satisfaction, revenue impact, and overall product quality.

Regional reports

Australia and New Zealand

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Belgium, Netherlands and Luxembourg

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Eastern Europe

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Nordic Region (except Sweden)

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Southern Europe

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United Kingdom

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